Old Spanish TV ads
The ads everyone remembers, by decade: from black-and-white television to the 2000s, with their brands, songs and slogans.
Old TV ads are a way back to the television of another era. This guide walks through the decades, what changed in advertising, and links to the videos of each one.
1960s and 1970s ads
The first spots arrived with television, which began regular broadcasting in Spain in 1956. In the 1960s and 70s television meant mostly public television, and advertising took up few minutes. Surviving videos from this era are usually found in archives and compilations.
Watch the 1970s ads (13) · Watch the 1960s ads (8)
1980s ads
The most-shared ads come from this decade: food, drinks, toys and perfumes with slogans and songs that stuck. They aired on very few channels, so almost everyone watched them at the same time.
Watch the 1980s ads (23)
1990s ads
With private channels arriving from 1989 and 1990, ad breaks grew and brands multiplied. Christmas, lottery, telecom and car campaigns from this decade are still remembered.
Watch the 1990s ads (30)
2000s ads
The decade of the digital switch: more polished production, more mobile and tech campaigns, and the first ads shared on the internet. Analogue television was switched off in Spain on 3 April 2010.
Watch the 2000s ads (34) · Watch the 2010s ads (102)
How to find an old ad
- Open the decade you saw it in.
- Filter by product theme: food, drinks, toys, cars…
- If you remember the brand, go to the brand index or use the search.
- If you only remember the song, try songs and jingles.
Frequently asked questions
How old are the oldest ads on Spanish TV?
Regular television broadcasting began in Spain in 1956, so the first ads date from then. Most of the ones preserved on video online are from the 1970s onward, mainly the 80s and 90s.
Where can I watch 80s and 90s ads?
On each decade page of this site: 1980s ads and 1990s ads group the videos by brand and theme.